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Home > FAQ ❓ > How Shift handles the CCPA & Personalized Ads
How Shift handles the CCPA & Personalized Ads

What is the CCPA?

The California Consumer Privacy Act is a state statute designed to enhance privacy rights and consumer protections in the State of California. The CCPA went into effect on January 1st, 2020. An important component of the CCPA is giving California residents the right to opt-out of the sale of their personal data. The CCPA broadly defines “sale” of personal information in a way that may include allowing third parties to receive certain information to add to a profile about your device, browser, or you. This profile may be used for the purpose of providing personalized advertisements from third party advertising networks. As it relates to Shift, the “sale” of your personal information solely pertains to sharing only information required to serve you personalized (retargeting) advertisements on third-party advertisement networks such as Facebook. You can read more about this in our Privacy Policy.

 

At Shift, we fully support the rights of California residents to exercise their rights under the CCPA with regard to how their personal information is used.

What are personalized ads?

Personalized advertisements, also known as retargeting ads, are ads that are shown to you as a result of an action you have taken on the advertisers website. For example, if you visited an online shoe store, but didn’t make a purchase, the advertiser may opt to serve you personalized retargeting ads in an attempt to encourage you to revisit their website.

 

How can I stop receiving personalized advertisements from Shift?

If you no longer wish to receive personalized advertisements from Shift, you have a few options:

  1. If you are a California resident, you can opt-out by clicking here.
  2. Disable/delete cookies: You can also set your browser to not accept third-party cookies. Please note that this may cause you to have some trouble accessing websites that require you to sign in. One option is to set your browser to delete cookies every time you end your browsing session. Here’s how to manage cookies’ settings on your browser Chrome, Firefox, Safari.
  3. Tell the ad platform: On some ad platforms, you can let them know that you would like to stop seeing ads from certain advertisers. For example, on Facebook, if you click the 3 dots beside the ad, then ‘Why am I seeing this ad?’ you can select ‘Hide all ads from the advertiser.’

 

If you have any further questions regarding the CCPA or your security in Shift please reach out to customer support directly here. 

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