What are personalized ads?

Personalized advertisements, also known as retargeting ads, are ads that are shown to you as a result of an action you have taken on an advertiser's website. For example, if you visited an online shoe store, but didn’t make a purchase, the advertiser may opt to serve your personalized retargeting ads in an attempt to encourage you to revisit their website. 

Can I opt out of personalized ads?

Yes! Residents under Applicable Data Law have the right to opt-out of the processing of their personal information to third parties. To learn about what personal information we collect, how we use and share such information, and our privacy practices, please review our Privacy Policy. The following jurisdictions allow for opting out:

• Brazil (LGPD)
• California, USA (CCPA)
• Colorado, USA (CPA)
• Connecticut, USA (CTDPA)
• European Union (GDPR)
• Nevada, USA (Chapter 603A)
• Switzerland (FADP)
• United Kingdom (UK GDPR)
• Utah, USA (UCPA)
• Virginia, USA (VCDPA)

How to opt-out

If you no longer wish to receive personalized advertisements from Shift and you are a resident of one of the listed jurisdictions above, you can opt-out by clicking here and following the instructions on the page.

What's next?

More questions? Get in touch with our support team here.

Learn more about privacy and security in Shift here.